Why We're Publishing This (And Why It's Free)
You can't be a successful marketer, entrepreneur, or startup founder if you don't understand the market you're operating in.
Not the surface-level understanding. Not the "market trends" your agency shows you. The real market. The systemic forces reshaping everything while most people pretend it's business as usual.
Successful business isn't about reacting to market changes. It's about anticipating them. Understanding them. Using them to your advantage while your competitors scramble to understand what hit them.
That's why we're publishing The Anti-Crisis Guide.
Completely free. No paywall. No email gate. No bullshit.
What This Is (And What It Isn't)
This isn't another "10 tips for crisis marketing" listicle.
This is a comprehensive analysis of the systemic crisis reshaping the global economy—and a practical survival manual for business leaders who want to make it through.
Part I: The System is Broken
- Why technological progress made us poorer, not richer
- The debt pyramid: who everyone owes and why the system can't stop
- The three-caste future: why the middle class is being deliberately eliminated
- Why small and medium businesses are being destroyed on purpose
Part II: How to Adapt
- Marketing strategies that work when the rules change
- Real business economics (not the fantasy version)
- Funding in a world where "seed investors" demand Series A metrics
- Cash flow vs profit (why profitable companies go bankrupt)
Part III: Tactical Survival
- What to cut right now
- 12-month survival plan
- Personal strategy to protect yourself and your family
Why This Information Matters
As marketers and business leaders, we're trained to optimize within the system. Better targeting. Better messaging. Better conversion rates.
But what happens when the system itself is changing?
When the middle class—your target audience—is being systematically eliminated?
When consumer behavior shifts not because of trends, but because of fundamental economic restructuring?
When the rules of business financing, customer acquisition, and market dynamics are being rewritten in real-time?
You can't optimize your way out of systemic change. You need to understand it.
That's what this guide provides.
A Note on What You're About to Read
Some of this will sound like conspiracy theory. Some will sound like the ramblings of someone who's lost touch with reality.
You're free to dismiss it. That's your right.
We're not asking you to believe us. We're asking you to look at the facts.
We use:
- Logic
- The methodology of elimination
- Critical thinking
- Verifiable data
- Pattern recognition across decades of market observation
You can call it conspiracy. You can call it analysis. You can call it whatever helps you sleep at night.
But you can't ignore what's happening around you.
Why Free?
Because this information is too important to gate behind paywalls.
Because we're not selling you courses, consulting, or coaching.
Because our goal isn't to monetize your fear—it's to help business leaders understand the reality they're operating in.
We're an independent collective of marketers and business leaders. No vendor money. No sponsored content. No agenda except telling the truth as we see it.
This guide is our contribution to the community that's given us our careers.
Who This Is For
If you're a marketer: You need to understand why your target audience is disappearing and where they're going.
If you're an entrepreneur: You need to understand why the rules of business have changed and what replaces them.
If you're a startup founder: You need to understand why traditional funding is broken and what alternatives exist.
If you're a business leader: You need to understand the systemic forces reshaping your market before your competitors do.
If you're anyone trying to build something: You need to understand the world you're building in.
What We're NOT Saying
We're not saying give up.
We're not saying the system is unbeatable.
We're not saying there's no opportunity.
We're saying: understand the game being played, or you'll be played by the game.
The businesses that survive—and thrive—in the next decade will be the ones that saw this coming and adapted. Not the ones that kept optimizing yesterday's strategies hoping tomorrow looks like 2019.
The Structure
This isn't a book you read cover to cover in one sitting.
It's structured as 16 chapters released as articles. Each chapter stands alone but contributes to the complete picture.
You can read them in order for the full systemic analysis, or jump to the tactical sections if you need immediate survival strategies.
PART I: THE SYSTEM IS BROKEN
Chapter 1: Technological Progress - Why We Live Worse Despite unprecedented innovation, we can't afford what our parents could. Why rising incomes don't mean rising prosperity, and how we became prisoners of the rent-work-eat-work cycle.
Chapter 2: The Debt Pyramid - Who Everyone Owes Every country has external debt. But to whom? The Titanic, the Federal Reserve, and the system that can never stop. Understanding who holds the strings.
Chapter 3: The Great Restructuring - What's Happening Now Economic and social reorganization is accelerating. This isn't random chaos—it's deliberate transformation. Who wins, who loses, and what it means for your business.
Chapter 4: Three Castes - The End of the Middle Class The middle class is disappearing by design. The new system: elites, service class, and the excluded. Which caste will you end up in, and can you change it?
Chapter 5: Business Destruction - Why They're Killing Small & Medium Companies Most businesses are being deliberately pushed out. The mechanisms of displacement and what survives the consolidation.
PART II: HOW TO ADAPT
Chapter 6: New Rules of the Game - What Changed Forever Old strategies are dead. What works in the new reality, and how to think in a world working against you.
Chapter 7: Marketing in the New World Focus or die. Where your audience actually is when the middle class disappears.
Chapter 8: Programmatic & Where Money Disappears Why the system takes 80% of your budget and how to stop feeding it.
Chapter 9: Conferences & Networking Building connections in a fragmenting world.
Chapter 10: Unit Economics - Survival Math The real economics of your business. How to know if you'll survive.
Chapter 11: Pricing in Crisis Why you're afraid to raise prices and why that fear is killing you.
Chapter 12: Investment & Funding Why seed investors are useless and what alternative capital sources exist.
Chapter 13: Cash Flow vs Profit Why profitable companies go bankrupt and how to manage money in the new reality.
PART III: TACTICAL SURVIVAL
Chapter 14: What to Cut Right Now Concrete cut list for your business. What dies first.
Chapter 15: 12-Month Survival Plan Month by month: what to do, what to watch, what to prepare for.
Chapter 16: Personal Strategy How to protect yourself and your family. Assets, skills, connections.
Already Published:
- Crisis Marketing (Chapter 7)
- Programmatic Waste (Chapter 8)
- Conference Reality (Chapter 9)
- Seed Round Paradox (Chapter 12)
The rest are coming week by week.
Our Promise
We won't sugarcoat.
We won't pretend everything is fine.
We won't sell you hopium about "bouncing back" to 2019.
We'll give you facts, analysis, and practical strategy for operating in a world that's fundamentally different from the one we grew up in.
You might not like what you read. That's fine. Reality doesn't care about your comfort.
But if you're serious about surviving—and thriving—in what's coming, you need to understand it first.
The Anti-Crisis GuideThe system is broken. Here's how to survive it.
Coming soon. Completely free. No bullshit.
Follow along at Levedence Journal
We're a sect of C-level marketers and business leaders who've spent decades in the game. We don't take vendor money. We don't sell consulting. We just tell the truth as we see it. You can call it conspiracy. You can call it analysis. Just don't say we didn't warn you.